Specialising in sustainability strategy, communications and research



Call: +44 (0) 7768 168582


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Large or small, your business needs to think strategically about its sustainability goals. Green & Good helps to clarify thinking and build a strategy that matches your business ambitions. 



With experience of delivering award winning sustainability reports we know how to turn your projects and performance into compelling narrative.



Whether it's research for investment decisions, benchmarking performance or specific topic knowledge, we offer tailored solutions to meet your needs.






Green & Good is based in London and works globally to provide guidance on how best to integrate sustainability principles throughout your organisation. Using the expertise and knowledge gained during ten years working in global corporations, Green & Good advises on sustainability strategy, and communications backed up by research to enhance your business' reputation.


Our vision is to help business be better by integrating best practice sustainability ideas.  These may be as simple as a recycling programme, or as thorough as implementing the UN Guiding Principles on business and human rights. We tailor our approach to your business. We follow our values, beliefs and passion to deliver thoughtful, practical advice.


Why do we do this?

We firmly believe that in a world of fast growth and unavoidable change the best and most successful businesses are those that have sustainability principles at their core. 


Incorporating sustainability into your business strategy shows investors that you have an eye on the future and a strategy to navigate emerging trends. Working with Green & Good means that your customers and suppliers can be more aware of the good work your business does to manage its environmental impact and co-create a positive community in which it operates.


 We are proud to be supported by the PwC Social Entrepreneurs Club.



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"Jo has brought outside perspectives, which coupled to her skills in facilitation, have enabled us to develop a strong, clear-sighted and actionable strategy. I would very happily work with her again."

Gregory Thorpe, Head of Marketing, Brewin Dolphin 

"It was wonderful working with Jo, she was fantastic at facilitating us to develop a clear, concise and exciting strategy. I found her knowledge and outside perspectives so useful in challenging my thinking and outlook. She comes highly recommended."


Emma Cooke, Head of Citizenship, Herbert Smith Freehills LLP

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Responsible Business Strategy

review 2016/7


Sustainability frameworks research

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Bigger Picture report 2016, 2017, 2018

Ways of Working 2017

Reporting work in collaboration with Radley Yeldar:


Corporate Responsibility Report 2016


Sustainability report 2016,2017, 2018

Responsibility Report 2018


Founder and lead consultant Jo Goddard is a sustainability expert with over 10 years experience delivering projects within global organisations including Aviva, Old Mutual and Barclays.

She has a deep knowledge of human rights and environmental issues and has sat on the UK Equality and Human Rights Commission Working Group for Business and Human Rights and at UN forums on human rights and environment issues.

She has a Masters in Environmental Assessment and Management from the University of Brighton and is a Prince 2 Practitioner.

She is a Council member for Heart of the City a trustee for Street Trees for Living, and a fellow of the Royal Society for Arts.

Jo works with a trusted network of analysts, writers and designers where necessary to deliver projects. 




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Tel:  +44 (0) 7768 168582



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