Working on Bean Bag Chairs


We're a small but perfectly formed team with the expertise and passion to deliver highly successful work

Jo Goddard

Founder & CEO

Jo has been a sustainability professional since 2007 and founded Green & Good in 2016. Applying the in-depth knowledge and experience she gained from her background in leading sustainability functions at Aviva and Old Mutual, Jo has worked with businesses of all sizes to implement sustainability strategies and catalyse climate action. 

As well as leading client projects, Jo is a Council member for Heart of the City a trustee for Street Trees for Living, and a fellow of the Royal Society for Arts. 

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+44(0)7768 168582

Harley Addison


Harley is our sustainability analyst. He is a highly experienced brand consultant and business analyst. He has been working for decades to help his clients realise their full market potential. In 2020, Harley transitioned his career to focus on environmental impact and supports Green & Good on data analysis and strategy development.


Harley is a member of the Cambridge Institute for Sustainability Leadership (CISL), a course assessor for the University of Cambridge’s Business Sustainability Leadership course and a student at the Antwerp Management School.

Harley Addison

Isabel Kelly

Associate consultant

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Isabel is our Purpose associate. She founded Profit with Purpose in 2015 as a consultancy committed to helping businesses build sustainable social impact strategies into the heart of their organisations. Her experience spans three decades working in not-for-profit and business, including Amnesty International and the Salesforce Foundation. 


Isabel is also a Social Impact Industry Careers Advisor for MBA students at the SaΪd Business School at Oxford University; a non-executive director at TPX-Impact (formerly The Panoply); and a member of the board at The Big Give.